Semiotic, the science and general theory of signs and
symbolism, is usually divided into pragmatics, semantics, and
syntactics. Syntactics studies the rules and structure of
grammar (syntax). Semantics is the branch of semiotic dealing
with meaning in language. Pragmatics
examines the causal and other relations between words,
expresssions, or symbols and their users. As
with the the usual interpretation of "pragmatic", the focus is on
the practical, on that which leads to useful results in the real
world, not abstract theories. It comes from the Latin
pragmaticus: skilled in business; derived from Greek
with root pragma: deed, as in "to do!"
"It's all Greek to me!" The word οιστος is well
formed and has a clear meaning, so what's your problem?
Unless you know some classical Greek, you don't
have a mental model that corresponds with this symbol. You
don't know how to use it. You probably will not make the
intended interpretation and take the intended action without
additional reinforcement. Notice the use of the word
"intended" rather than "correct". Now, think about your
products and problems your customers have due to "incorrect"
use. Or think about the policies & procedures, processes,
strategy, ..., in your company - does your organization follow them
"correctly"? Even though it may be 'common sense' to you or
your development team, it may be "all Greek" to your employees or
Oistos Pragmatics can do!
Using proven processes and techniques Oistos Pragmatics
can help you target key
problems that undermine your ROI - top line and bottom line - as
well as your employee and customer satisfaction. Become
pragmaticus! Hit the bullseye with practical, cost
effective solutions that leverage the strengths your people and
products already have.
So if you want to improve your business results, your products, or your processes;
contact Charley Arrowsmith
to get Oistos Pragmatics working for you.
For practical, targeted help with computer systems, product development,
intellectual property, technology or knowledge management; use the
contact page or email to get started.
Or if this new technology stuff is "all Greek to you", just call (Pacific business hours please)
to discuss your specific business opportunity and to
learn how you can deliver